Five Solid Fitness Marketing Strategies


With the fitness industry booming in the recent years, personal trainers and fitness instructors are always on the lookout for newer and better fitness marketing strategies. The more innovative and creative a strategy is, more is its potential to attract new clients and increase business. Becoming a personal trainer is more than just choosing the best personal training certification, you must know how to market yourself too!

Offer group deals

Most people enjoy working out with friends or family. A great fitness marketing tip is to offer group deals for families, couples, corporate clients or just a group of friends wanting to exercise together.

It is a good opportunity to get new members and a larger number of clients for your business. Offer discounts, packages or schemes to attract such clientele. Customize their exercise package as per their requirement such as senior citizen exercises, slimming or body toning for youngsters etc.

Use exhibitions or workshops to gain clients

Various health exhibitions or workshops are held around the city. A good strategy is to have a booth at these exhibitions and give free fitness assessment for people who visit your booth.

You may even have attractions such as letting them try out newly launched fitness equipment for free or distributing a booklet containing tips for making health foods or daily workout tips. Note down their contact details and offer them attractive schemes or discounts to hire your services. If they do not sign up, keep them on your email list and follow up with them regularly.

fitness marketing

Give free exercise sessions

Giving free mini-exercise sessions during weekend is a good fitness marketing strategy to attract potential clients. Conduct these sessions at places where fitness conscious people are likely to come such as parks, playgrounds, jogging areas etc.

During these sessions expose them to a number of easy-to-do and different exercises and fun activities so that they know your training style. After a few sessions, advertise your business and give them special discounts or schemes if they sign up immediately. This is a great way to bring more customers towards your business.

Tie up with other businesses

Make partnerships with grocery stores, departmental stores, sports stores etc and get them to advertise your fitness business. Offer them discounts on your services or a monthly advertising fee. Those helps spread the word amongst a larger group of people who you may not be able to reach to.

Form tie-ups with other fitness industry professionals and get them to refer clients to you whenever they have enquiries for services that they cannot give or whenever they are overbooked. You can do the same for them. This mutually beneficial fitness marketing partnership can help your business grow and forms good relationships with peers and competitors.

Use social media

Use social media platforms like Facebook, Twitter, LinkedIn, Instagram, Snapchat etc to create a page or your business. Encourage more and more people to participate in discussions, contests and keep them updated about your business by posting regular updates, photos and videos. This is an effective way to get more clients. Online fitness profits offer done for you marketing solutions to boost your personal training, gym and boot camp sales.

Use different fitness marketing methods and evaluate which ones work best for your business. Implement them effectively. Keep trying out innovative and creative marketing methods and you will see yourself getting a number of clients with minimal effort.